INTRODUCTION

Developing various products and services can be very fascinating; but until the public and potential consumers are aware of these products and services and are willing to buy them, they remain unprofitable and unsustainable.  As entrepreneurs, marketing is the avenue through which the whole gamut of activities is aimed at making people aware of one’s products and services and persuading them to buy the same.  It is important to note that marketing is different from sales as sales are the product or end result of marketing.

This exciting and interactive C4 Consultants training course has been designed to help participants learn how to market their products and services for optimal profitability and business continuity.

At the end of this training course, participants attending the “Marketing Skills for Entrepreneurs” workshop will be able to develop the following competencies:

• Developing appropriate Marketing Mix.
• Designing fit-for-purpose promotion and advertisement mix for the organization.
• Business Negotiation.
• Conducting Business Research.
• Developing Business Plans and Feasibility Studies.

TRAINING OBJECTIVES

This organizational efficiency and performance improvement workshop aim at enabling participants to achieve the following objectives:

1. explain the Principles of Marketing – (4Ps of Marketing);
2. differentiate between Marketing and Selling products and services;
3. explain what business promotion & advertisement is;
4. discuss the importance of understanding various consumer behaviour & business branding;
5. explain the concept of effective business communication in marketing;
6. explain the place of inventory & supply chain management in marketing exercise;
7. discuss the various elements of good feasibility studies and business plans; and
8. demonstrate the skills of negotiation in marketing practice.

WHO SHOULD ATTEND?

This C4 Consultants training course is designed specifically for:

• Entrepreneurs & Business Owners.
• Business Development Officers.
• Those aspiring to develop their skills in marketing and consumer behaviour.

TRAINING METHODOLOGY

C4 Consultants courses utilise varieties of proven adult learning techniques to ensure maximum understanding, comprehension, and retention of knowledge. Interaction, practical exercises, and case studies (Learning-by-doing techniques) to ensure practical understanding and retention of information will also be applied.

TRAINING OUTLINE

Day 1: Implementation of the 4Ps of Marketing and Negotiations

• Principles of Marketing – (4Ps of Marketing)
• Marketing Vs Selling
• Business Promotion & Advertisement
• Consumer Behaviour & Business Branding
• Effective Business Communication
• Inventory & Supply Chain Management

Day 2: Business Research, Feasibility Studies, and Business Plans

• Negotiation Skills
• Business Research & Data Analysis
• Business Plan / Feasibility Study

Writing Business Proposals

Duration:  2 Days

Cost: N95,000.00

Note: The is also available for Customised training by duration, venue & Fee